The Coleman Conquest 3 and the new GoPro Hero have a lot in common. They are both about the same size and weight with a two inch LCD screen. The new GoPro Hero is priced at $199 and comes with a waterproof case enabling you to go about 33 feet deep in the water, while the Coleman is around $120 and comes with assorted mounts for bicycles, helmets and boards, along with a durable waterproof housing to go 100 feet deep in water. The Coleman takes pics at 16 megapixels and video at 4K ultra HD at 30 fps while the Gopro takes pics at 10 megapixels and 1440p at 60 fps. Both of these cameras have great stats for under $200, while the Coleman leads in HD pics, videos and additional equipment such as a vast assortment of helmet, bicycle and board mounts. One advantage the Gopro does have is the voice command feature that comes in handy while doing actions videos and pics. Both feature wifi, usb ports, and card slots up to 64GB. I like them both, so I think it's personal preference and the Coleman brand vs Gopro status. My advice is get one and have lots of fun with it! Both of these cameras are amazing and can do such much when used properly. As always, enjoy and record all your adventures! Thank you.